Company Overview

Initially established in 1999 as a supporting company for the TMT Group, PT Chitra Paratama (Chitra) is the sole importer for Michelin (earthmover) series tires in Indonesia. The Company has since grown into the country's largest Michelin dealer and currently provides integrated solutions for tires including repair, retread, service & tire management with a number of leading tire brands in its product line.

Currently, Chitra is focused in the mining industry. With the infrastructure and systems development that the Company has invested in, Chitra is set to further expand and become a complete and integrated systems solution provider for other market segments, including on-road markets. Chitra seeks to bring products and services closer to the customer and be at the forefront as a maket leader for the tire industry in Indonesia.


To be a preferred Total Tire Solution Provider


To continually create meaningful and challenging job opportunities for as many Indonesian as possible.
To ensure sustainable and profitable growth that maximizes shareholder value.
To provide value-added solutions that will optimize customer satisfaction.
To actively engage within communities as good corporate citizen.

Core Values


We enforce the highest ethical and moral standards, demonstrating honesty and fairness in all activities.

Continuous Development

We are committed to continuously develop both our companies and employees.


We continuously strive to achieve the highest standards of results.


We pursue and adopt new techniques and approaches to improve our business quality.


We assume responsibility to stakeholders for all the decisions and actions taken.


We promote and support a multicultural workforce based on trust and respect, achieving goals by communicating appropriately

Leadership Traits


Display leadership competence in making correct decisions.


Set encompassing goals; have a well-communicated vision that all members of the organization would take into ownership; envision how to succeed and establish priorities based on the company’s core values.


Exhibit confidence in all interactions; take charge; demonstrate endurance; communicate, inspire, and empower others to achieve new heights.


Develop self-potential and seek new challenges.

Honest and Humble

Be sincere, modest, reliable, and straightforward in maintaining trustworthiness.


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