Initially established in 1999 as a supporting company for the TMT Group, PT Chitra Paratama (Chitra) is the sole importer for Michelin (earthmover) series tires in Indonesia. The Company has since grown into the country's largest Michelin dealer and currently provides integrated solutions for tires including repair, retread, service & tire management with a number of leading tire brands in its product line.
Currently, Chitra is focused in the mining industry. With the infrastructure and systems development that the Company has invested in, Chitra is set to further expand and become a complete and integrated systems solution provider for other market segments, including on-road markets. Chitra seeks to bring products and services closer to the customer and be at the forefront as a maket leader for the tire industry in Indonesia.
To be a preferred Total Tire Solution Provider
Display leadership competence in making correct decisions.
Set encompassing goals; have a well-communicated vision that all members of the organization would take into ownership; envision how to succeed and establish priorities based on the company’s core values.
Exhibit confidence in all interactions; take charge; demonstrate endurance; communicate, inspire, and empower others to achieve new heights.
Develop self-potential and seek new challenges.
Be sincere, modest, reliable, and straightforward in maintaining trustworthiness.